Prof. Sanjay Saxena

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Organizational Leadership

School of Management Sciences

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School Of Management Sciences

Author: Prof. Sanjay Saxena

Traditionally, businesses aim to beat rivals and gain more market share. Nowadays, market spaces have become overcrowded, and trade barriers are falling, which means monopoly or niche markets are disappearing, existing markets are becoming less profitable, and differentiation or low-cost strategies are becoming more difficult. Also, under a traditional strategic mindset, it is tough to adopt differentiation and low-cost strategies simultaneously. To sustain in overcrowded markets, and outperform competitors, it is imperative for businesses to create uncontested market space and develop new demand for their products or services. The solution lies in developing and implementing a blue ocean strategy. In this book, we will discuss how a business can create new demand and uncontested market space with the help of the blue ocean strategy.

Create Uncontested Market Space

Author: Prof. Sanjay Saxena

Persuasive communication is essential for businesses to gain a competitive edge. It can persuade customers to choose their products or investors to support their ventures. In business dealings, negotiations are frequent. Persuasive communication is not limited to external interactions. It is equally important internally to convey ideas, policies, and changes within the organization. Persuasive communication can help employees understand and embrace new initiatives, strategies, and organizational goals. Effective leaders use persuasive communication to inspire and motivate their teams. Whether it&#39;s outlining a vision, setting goals, or guiding the team through challenges, leaders need to communicate persuasively to gain the support and commitment of their team members. This book will empower individuals and organizations to influence others positively, achieve their objectives, and navigate the complex landscape of modern business.