Author: Prof. Sanjay Saxena

Persuasive communication is essential for businesses to gain a competitive edge. It can persuade customers to choose their products or investors to support their ventures. In business dealings, negotiations are frequent. Persuasive communication is not limited to external interactions. It is equally important internally to convey ideas, policies, and changes within the organization. Persuasive communication can help employees understand and embrace new initiatives, strategies, and organizational goals. Effective leaders use persuasive communication to inspire and motivate their teams. Whether it's outlining a vision, setting goals, or guiding the team through challenges, leaders need to communicate persuasively to gain the support and commitment of their team members. This book will empower individuals and organizations to influence others positively, achieve their objectives, and navigate the complex landscape of modern business.