Essentials of Marketing
Prof. Sanjay Saxena
7 modules
English
Certificate of completion
Lifetime access
Unlock your marketing potential and master the art of business promotion. Your journey starts here. Uleash the magic of marketing and elevate your brand's success.
Overview
The Essentials of Marketing course helps you in building brands and driving results. This ultimate marketing course comprehensively explains effective marketing processes, consumer behavior, product positioning, branding, pricing, promotional techniques, and distribution strategies. Upon completing the course, you will possess the competencies of an incredible marketer. You will embrace the following competencies:
- How to identify, acquire, and retain customers?
- How to satisfy customer's needs and wants by delivering superior market offerings in products, services, information, or experience?
- How to create a perfect fit between product and customer?
- How to inform customers about the ideal fit?
- How do you convince customers to buy your product?
What you will learn
Marketing Concepts and Environment
The major topics covered are what is marketing, needs, wants, and demand, marketing process, and marketing environments.
Consumer and Business Buyer Behavior.
The major topics covered are what is consumer behavior, consumers characteristics, consumer psychology, consumers' buying motives, consumers' buying decision process, and business buyer behavior.
Customer-Driven Marketing Strategies
Segmentation, Targeting, Product Positioning, and Branding.
Product Strategy
Includes consumer goods classification, industrial products' classification, product differentiation, and product strategies at different stages of the product life cycle.
Pricing Strategies
Identify how much to price, pricing process, pricing objectives, and types of pricing.
Distribution Strategies
Puts light on types of distribution channels and how to manage distribution channels.
Promotion Strategies
The major topics covered in this chapter are push and pull strategies, integrated marketing communications, advertising, sales promotion, public relations, digital marketing, and personal selling.
Modules
Certification
When you complete this course you receive a ‘Certificate of Completion’ signed and addressed personally by me.
FAQs
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How can I access the course materials?
Once you enrol in a course, you will gain access to a dedicated online learning platform. All course materials, including video lessons, lecture notes, and supplementary resources, can be accessed conveniently through the platform at any time.
Can I interact with the instructor during the course?
Absolutely! we are committed to providing an engaging and interactive learning experience. You will have opportunities to interact with them through our community. Take full advantage to enhance your understanding and gain insights directly from the expert.
About the creator
Prof. Sanjay Saxena
Dr. Sanjay Saxena is the Professor at the School of Management Sciences. He holds a B.Sc., M.Sc., M.B.A., and a Ph.D. in Business Administration. He has more than 32 years of experience in both corporate and academic fields. He has authored six books, including Punerjanam, Applied Strategic Management, Essentials of Marketing, Power of Emotional Intelligence, Write Your Script, and Leadership. He provides leadership and strategic management consultancy to various business organizations.
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