Blue Ocean Strategy
Prof. Sanjay Saxena
5 modules
English
Certificate of completion
Lifetime access
As an entrepreneur, startup owner, business manager, or business student, aspiring to become a business strategist, the core skill of developing blue ocean strategies will help you create an uncontested marketplace for your products, which can generate substantial revenue for your company.
Overview
In today's highly competitive market, business firms are finding it hard to sustain themselves. The market spaces have become overcrowded, and trade barriers are falling. This means that monopoly or niche markets are disappearing, existing markets are becoming less profitable, and differentiation or low-cost strategies are becoming more difficult to implement. The perfect solution in this situation is the Blue Ocean Strategy, which can help business firms create uncontested market space and generate new demand for their product or services.
The Blue Ocean Strategy course is designed to help business students, entrepreneurs, and strategists create uncontested market space using various blue ocean strategies.
What you will learn
Red Ocean Vs. Blue Ocean
Red Ocean is highly competitive marketplace, whereas Blue Ocean is uncontested marketplace.
Misconceptios About BOS
Adopting customer-oriented approach and making good products better will not create uncontested marketplace.
De-Segmentation
Opposite to segmentation, is de-segmentation, which is a merger of two or more customer segments, with additional needs.
Focus on Non-Consumers
Another way of creating Blue Ocean is by developing products or services for non consumers, and converting them into consumers.
Low Cost and Differentiation
The creation of the blue ocean, breaks the value cost trade off, by pursuing differentiation and low-cost strategies simultaneously.
4 E Model
Firms trying to create new uncontested market space, use the 4 E Model. The 4 ease are, Elimination, Easing, Elevation, and Extension.
Jobs-To-Be-Done Strategies
Jobs To Be Done theory suggests that customers are the wrong unit of analysis. Most successful innovations have focused on jobs that people need to perform.
Modules
Blue Ocean Chapter 1
1 attachment • 16.77 mins
BOS Lecture 1
Blue Ocean Chapter 2
1 attachment • 10.45 mins
BOS Lecture 2
Blue Ocean Chapter 3
2 attachments • 23.68 mins
BOS Lecture 3
BOS Lecture 4
Blue Ocean Chapter 4
2 attachments • 16.75 mins
BOS Lecture 5
BOS Lecture 6
Blue Ocean Chapter 5
2 attachments • 19.97 mins
BOS Lecture 7
BOS Lecture 8
Certification
When you complete this course you receive a ‘Certificate of Completion’ signed and addressed personally by me.
FAQs
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Once you enrol in a course, you will gain access to a dedicated online learning platform. All course materials, including video lessons, lecture notes, and supplementary resources, can be accessed conveniently through the platform at any time.
Can I interact with the instructor during the course?
Absolutely! we are committed to providing an engaging and interactive learning experience. You will have opportunities to interact with them through our community. Take full advantage to enhance your understanding and gain insights directly from the expert.
About the creator
Prof. Sanjay Saxena
Dr. Sanjay Saxena is the Professor at the School of Management Sciences. He holds a B.Sc., M.Sc., M.B.A., and a Ph.D. in Business Administration. He has more than 32 years of experience in both corporate and academic fields. He has authored six books, including Punerjanam, Applied Strategic Management, Essentials of Marketing, Power of Emotional Intelligence, Write Your Script, and Leadership. He provides leadership and strategic management consultancy to various business organizations.
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